World Media Group
Year
2025
Client
World Media Group
Product Duration
2 weeks
Overview
To help the World Media Group cut through the noise surrounding Cannes Lions 2025, Honest Ink created a unique narrative that tapped into the
Challenges
In the aftermath of Cannes Lions marketers were flooded with content looking at the same well-worn tropes. The World Media Group wanted to cut through the noise.
Approach
Instead of attacking the subject straight on, Honest Ink went sideways and used Danny Boyle's trending box-office hit 28 years later to look at how the conversations at Cannes Lions had changes since 1998 and the launch of Google.
