FT— Pictet
Year
2024
Client
Pictet x FT
Product Duration
3 months
Overview
Honest Ink wrote articles and video scripts for the FT's partnership with Pictet Wealth Management.
Challenges
Pictet Wealth Management is a brand with deep heritage. Our challenge was to square that with a forward-looking approach to managing money and identifying opportunities in fast-moving markets.
Approach
To do this, Honest Ink interviewed industry leaders around the world to find unique stories for FT readers. Turning these into engaging articles, animations, and videos, we helped to develop a content series that positioned Pictet Wealth Management as a thought leader.
