Politico
Year
2024
Client
Politico
Product Duration
3 months
Overview
We produced a number of reports considering how organisations should be engaging policymakers in an increasingly polarised media landscape.
Challenges
Intelligent audiences are flooded with political analysis. For POLTICO’s messaging to cut through we needed to provide unique and high-value content.
Approach
We gained exclusive insight from the senior policymakers in POLITICO’s own audience and then interviewed high-profile business leaders including WPP founder Sir Martin Sorrell and Unilever CEO Paul Polman to figure out how they would approach them. This answered the audience’s unanswered questions and delivered significant engagement for POLITICO.
